The fitness industry is highly competitive. In 2021, more than 100,000 health and fitness clubs exist in the United States. Over the past five years, gyms have grown in number by 1.6%. It is essential for every gym owner to think like an entrepreneur and make sure they hire the proper fitness experts from the start.
The professionals required are contingent upon the type of gym that you possess. Your gym can provide one-on-one coaching, health and wellness advice, group exercise programs, yoga, and additional services. And you need to hire staff accordingly.
Nowadays, a lot of gyms bring on medical personnel if they provide physical activity lessons for the elderly or give health advice to patrons.
Types of Health and Fitness Staff You Need to Hire
The list below outlines the different duties that gym personnel may have. You do not need to employ all of them for your gym. For example, if you only work from home, then you wouldn’t require a janitorial staff. Conversely, if your business is not big and only consists of a few customers, you likely do not require a supervisor for private trainers.
Here are some gym employees you’ll need for your fitness business:
This employee oversees various departments, attends to significant grievances, and guarantees the place works without a hitch. The position of operational manager needs to be filled, even if you are in the beginning stages of your career. At the start, it is common for the proprietor of the gym to act as the head of operations.
Social Media Managers
You require an exceptional social media supervisor and advertising group to advance your business in the present day. Many of your buyers will discover you on the internet, so constructing a stellar online media presence is essential for overpowering the competition.
If you don’t have knowledge of social media marketing, it’s advisable to bring in a specialist, even if your business has fewer than ten individuals.
Senior Manager or General Manager
If there are many divisions, then the foremost individual in each would be the chief manager. The general manager inspects daily operations of the gym, distributes shifts, grants holiday leave, and provides immediate solutions to problems.
Hire a senior manager when your company has grown to the point that one operational manager cannot easily oversee the daily tasks.
Certified Personal Trainers
Personal trainers will likely play an integral part in running a successful health and wellness studio. Certified instructors with a solid customer following can entice more people to sign up at your gym and assist in luring other fantastic exercise instructors.
Remote Fitness Instructors
Nowadays, lots of fitness centers have begun using a blended approach, so it’s important to have personal trainers that are able to carry out sessions from afar or provide virtual classes. You’ll have to find a distinct strategy for inspiring your clients throughout virtual classes, consequently, you might need to employ external health and fitness coaches separately from your on-site trainers.
Fitness directors can be of assistance in designing exercise regimens for both group sessions and people individually based on their distinct fitness objectives. These workers supervise the health and fitness aspects of the gyms, including the classes, instructors, and equipment.
A fitness director is only necessary if there is a variety of activities and numerous instructors available.
Sales Team and Front Desk Staff
The personnel at the front desk act in the capacity of both a receptionist and a sales force. These workers assist walk-in shoppers in comprehending your company and the membership plans you offer. A dedicated sales squad could be utilized to market your business both virtually and in health-related activities.
Operators of small gyms can look after sales independently, however, if you have a considerable size business, you’ll need to recruit a specialized team.
Gym Maintenance Crew
No matter the size of your gym, it is necessary to have a maintenance team. This can comprise of housekeeping staff, machinery maintenance workers, and building upkeep specialists.
Steps for Hiring Health and Fitness Staff
One might experience the emotion of being overpowered when they are organizing personnel for a gym, as the consequences can be significant. The folks who you put forth to symbolize your image will have a substantial influence on the amount of success that you can obtain.
Here is a quick and practical guide for all gym owners who are either hiring for the first time or looking to expand their health and fitness staff teams:
1. Start with a great job posting
Create an elaborative yet comprehensive job posting that explains the details of what you’re looking for in your employee. Please specify if the position is full-time or part-time, outline the primary duties and job requirements, and list the necessary soft skills and qualifications.
The aim of this is to attract appropriate job seekers with the job ad. Be sure to be explicit when you explain things so that you won’t have to sift through many applicants who aren’t suitable.
After it’s created, put it up on websites where potential applicants can see it. You can take advantage of fitness-related programs that are available in your locality if you require them.
2. Quickly narrow down the list of candidates
You must establish standards for qualifying applicants in order to expedite and precisely narrow down the potential job seekers. Make a list of the qualities that are essential in your health and fitness personnel, prioritizing them in order of highest to lowest importance.
These could include applicable background, endorsements, credentials, etc. It is essential to take this step because if you don’t, you’ll be left with an excess of prospective employees to talk to, and that can take a lot of effort.
Investigate the leading contenders in your list and contact their references to find out what they have to report. This step is not required to be done right now. You can also do this after interviewing the candidates.
3. Streamline the interview process
Having a clear idea of the kind of candidate you are searching for makes it simpler to interview potential employees. By doing so, you can evaluate quickly if they would be suitable for your business from a cultural viewpoint, and if they are able to complete the tasks you need them to do.
You may need to carry out the interview over the Internet as the trend of remote work is growing. So be prepared to assess your candidates’ expertise remotely.
4. Simplify onboarding and probationary period
You, as the proprietor, should have an in-depth understanding of your business model and the way it involves the consumers. To a person who is newly employed, these details are unfamiliar.
Trying out an employee during a trial period can be very helpful in figuring out if they will be an ideal fit for your organization. Ensure that there is a precise definition of metrics for assessment, so you and the employee understand what ought to be accomplished in this period and what the essential performance metrics are.
5. The final offer letter or contract
It is suggested here that a lawyer be included to review the papers and make sure everything is following the rules.
It is advisable to go over the major details that should be featured in the job offer with the potential applicant during the interviewing process. That’ll save you from drafting and redrafting the contract. You can find a large selection of layouts on the internet that you can utilize to craft a job offer.
Fostering a Positive Work Environment
Once you understand that having a secure, modest, kind, and reliable supervisor is essential for establishing an environment of peace in the workplace, you will discover it is much simpler to manage your fitness team competently.
8 Ways to Create a Solid Team
1. Regularly reward your staff for hard work
Don’t scrape by on a yearly obligatory appreciation dinner. You can quickly raise the mood in the workplace by recognizing the efforts that your employees have made over the course of the year.
Doing something small and thoughtful, such as giving a tired worker a cup of coffee or a snack, is an effective way of expressing thanks. Celebrate birthdays, holidays, and new babies. Have a little fun! Think outside the box and remain alert to remarkable acts that would bring joy to your employees.
2. Do fun (physical) activities together
Familiarize yourself with the hobbies of your employees and arrange multiple team-building activities annually. Go hiking, biking, or mountain climbing. Enter a race, go to a sporting event, or organize a cabin trip away.
Treat employees to a meal in order to get to know them on a more personal level. Inspire people with culinary abilities to join the workforce by holding a chili competition or cake sale. Encourage teams to plan their own events, even if you are not included.
3. Change up work meetings
Include amusement in your employee meetings to make them engaging and also educational. Try out a short team-building or icebreaker exercise, offer some treats, and demonstrate enthusiasm for involvement. Begin and end meetings promptly to demonstrate consideration for everyone’s schedule.
Give your staff members a sense of commitment to the company by lending your backing to their ideas during meetings. Have them work out solutions and help to ensure the venture flourishes. Find out from your employees what kind of new knowledge or skills they would like to acquire or bring in an expert to speak on the topic.
4. Encourage workplace cooperation
In the highly competitive fitness world, it’s easy to lose sight of the primary purpose: to make sure the patrons are satisfied. The prosperity of the business hinges on all members of the team contributing and cooperating.
But that doesn’t mean you have to squelch competition.
Discover innovative strategies to use rivalry to build camaraderie among your squad. Set ambitious objectives that are achievable and give out amusing awards for achievements such as gift cards, complimentary meals, or sending those who do well to a convention or training class they would like to go to.
5. Seek feedback
Rather than coming to choices alone, solicit the opinion of your staff. Provide employees with the chance to express their opinions about any fresh regulations or systems. Obtaining a different outlook and showing your team that you appreciate and value their contributions will be beneficial.
6. Be intentional
Do not stop at surface-level conversation and handing out tasks when interacting with your staff. Get to know what makes your staff tick.
Make an effort to reach out to your employees. Inquire as to the details of their child’s most recent baseball game or how the project of remodeling their dwelling is progressing. This creates a strong work atmosphere and one based on mutual respect. When conflicts or adjustments occur, your employees will realize that you are looking out for them.
Prior to assigning a fresh job or obligation, recognize prior efforts and successes. Giving credit to their abilities motivates your workers to stay working hard and not push back against taking on an additional job.
7. Show their team value
It is great to laud and compensate your workforce, yet these remarks can become somewhat tedious if they continually come from the direct supervisor. A fitness employee has contact with many different people throughout the course of the day, including you.
Reinforcing to your staff members how significant they are to the organization, and how their effort affects other employees and customers, helps boost their enthusiasm and efficiency. Forward the client’s praise of an employee in a message. Create social media posts that showcase what your customers are saying about your employees. Have the employees sign a birthday card with words of encouragement.
8. Challenge your employees
Offer your employees an opportunity to grow professionally by providing them with a challenge. Assess the abilities of every staff member, and then allot responsibilities that necessitate them to gain knowledge in a new area or undertake more authority. Let them participate in training new employees. You can make special projects that take full advantage of their individual skills.
Don’t let your employees slack in their jobs. It is imperative to remain up-to-date with the latest developments in the fitness sector in order to ensure ongoing development in the profession. Constructive criticism can help complacent employees to regain focus.
Managing Diverse Personalities
Everyone brings strengths and weaknesses to the team. An intelligent supervisor has an assortment of personas on the team to make sure that customers can find a coach who encourages them the most; thus, there will be an array of character types on your staff, as demonstrated in the video above. It can be difficult to keep different personalities in line since coaches may disagree on the approaches they take.
You must combine all the different points of view and characters to create a unified and collaborative group. This is the final point of reference when it comes to the application of managerial theories and concepts: affecting daily life.
Create a sense of unity by engaging in team exercises and collective activities. Encourage good communication between trainers, front desk, and managers. Show your support for every member of your team and motivate the whole staff to do the same. Praise the diversity of your team. Show them how their actions have an effect and are beneficial to each other.
It is essential to applaud individual accomplishments, in addition to devoting effort to invigorating the entire team.
Celebrate when accomplishments arise. Take care not to single out people or give preferential treatment, but if you give all appropriate recognition for hard effort when merited, your personnel will be able to cheer on those who receive recognition.
Capitalize on the individuality of your team members by harnessing the strengths of specific personalities and experience levels:
- Fitfluencer: This trainer is exceptional at marketing themselves through social media; so let them take the wheel of your social media accounts and website, business promotions, in-house fitness challenges, marketing, and more.
- The Drill Sergeant: Apply their attention to detail and thoroughness to administrative tasks like scheduling, finances, and bookkeeping.
- The Seasoned Trainer: Give them ample teaching opportunities like teaching in-house seminars and helping new trainers learn the ropes. Consider making this trainer your right-hand assistant and “team captain” of the trainers.
- The New Trainer: They’re seeing your fitness club with fresh eyes. Use their enthusiasm, energy, and ideas to inspire the rest of the team.