The experience of individuals, both online and in real life, is generally a fundamental part of an excellent fitness business. When developing a flourishing organization in a post-COVID-19 situation, contemplate utilizing digital exercise apps to build better client engagement. By utilizing a variety of digital resources, you can strengthen your enterprise, as well as promote staff welfare and incentivize participants.
During this challenging period, those fitness providers who are adept with technology are still connecting with clients and earning money from their services. It is clear that having a business related to physical fitness is arduous. There are plenty of resources that can be used to speed up your workflows, enable your members to keep track of their diet and physical activity, and enhance their experience.
6 Online Fitness Tools You Need
Technology allows you to do things and complete assignments more rapidly. You can also use this to expand your business and explore opportunities in sectors such as eCommerce and digital fitness. When choosing which digital exercise programs will most benefit your company, reflect on your company requirements, your desired customer base, and what complications you are trying to resolve. How can you address the issue of employees taking up too much time chasing overdue payments? How can you automate this action? These are the 8 web-based resources that you require to help your business succeed.
1. Live Streaming Platforms
At present, online broadcasts of fitness classes are at the forefront of the fitness world due to applications such as Zoom, YouTube, Facebook, and Instagram Live that allow individuals to broadcast their classes with ease. Live streaming is the best option for making your classes truly interactive. It permits participants to stay on top of you instantly and connect with you during the lesson. For workout businesses such as studios and gyms, many brands are utilizing live streaming services to provide classes on a weekly basis. The most significant feature of live streaming is the direct connection it provides with the viewers. It’s an extraordinary chance to ensure that your customers continue to remain aware of your brand.
By motivating more individuals to be productive while staying at home and providing them with assistance during difficult times, it will help to cultivate brand recognition and devotion. The most detrimental thing to do right now is to completely sever ties with your members. It would be wise to streamline the reopening procedure, as numerous people may have departed from the group due to inadequate contact. This dilemma could bring about some tough choices.
2. On-Demand Digital Platform
In addition to sending out classes in real time, you can choose to make pre-recorded videos that can be accessed anytime on digital platforms. This grants you the capacity to manufacture a virtual zone to post all of your films for members. Viewers have the advantage of being able to view the content at their own convenience, as well as the opportunity to revise the footage before sharing it online. This is excellent for an exercise set or a set of nutrition sessions that has a lot of organization to it.
Glofox’s cutting-edge digital system gives gyms and fitness studios the capability to supply their participants with both live streaming and superior virtual content. Companies need to be able to adjust swiftly to the present state of affairs. Utilizing online digital resources ensures that companies will remain successful by generating additional income sources and inspiring their associates.
3. Online Nutrition Tools
Eating properly is a major factor when it comes to being in shape and achieving goals. Many people who come to your gym tend to come undone. It’s impossible for you to be with your members constantly, however, you can motivate them to utilize digital nutrition instruments to help them accomplish their fitness objectives. Most people usually join a gym or studio with a purpose in mind. It is necessary to combine exercise and healthy eating if a person wants to improve their physical state, cope better with stressful situations, and become healthier in general.
Here are four online nutrition tools you can use to support your members:
- MyFitnessPal – the mobile app tracks food and water intake. It allows users to interact with each other and share updates.
- Cronometer – the comprehensive nutrition tracking app aims to provide a complete diet solution and is based on nutritional data from verified sources.
- Myfood24 – easy-to-use nutritional analysis software that automates diet tracking and analysis.
- FitDay – the free website lets you track daily foods, moods, and exercises. It has nutritional information on a ton of foods and breaks down carbohydrates, fats, and protein into graphs.
4. Fitness Trackers
Wearables and fitness trackers give you an in-depth look into your members’ pursuits. Trackers are extremely beneficial for monitoring a person’s advances and enable you to tailor workouts to suit each person’s capabilities and ambitions. Different selections of fitness trackers are available, from the uncomplicated Fitbit Inspire HR, to the intricate Apple Watch Series 5.
Fitness establishments are gradually incorporating fitness trackers to make their services more distinctive. As an illustration, Orangetheory Fitness has incorporated heart rate monitoring to create an efficient exercise routine. CKO Boxing relies on Hykso’s wearable systems to measure intensity, velocity, and the number of punches thrown. The potential to create workout routines that are tailored to fit each individual is of tremendous value.
5. Health and Fitness Apps
It is projected that the international fitness applications industry will be worth $15.96 billion by the year 2026, representing a substantial increase over the six-year period of 2020-2026. Health and fitness apps can aid individuals in cataloging their advancement, while also recommending exercise routines to do while they are not at the gym. It is now possible to use your smartphone to get access to various types of exercises and events with the tap of a button. For certain individuals, there is no drive as inspiring as a collective fitness lesson; however, exercise applications can be hugely advantageous in helping participants remain healthy.
Some of the top health and fitness apps are:
- Fitbit Coach
6. Meditation Apps
Though meditation applications come under the group of health-related apps, they are instrumental to both workplace wellbeing and sustaining your members. Fostering good employee wellbeing is important for your business. Healthier employees tend to be happier and more productive. Having sound physical wellbeing and a pleasant atmosphere to work in can be a large contributor to how engaged and successful employees are.
Employees can take advantage of technological resources to cultivate mindfulness and improve their wellness. It is a must to set aside time for your workers and ensure they feel heard in order to cultivate an environment that allows them to do their best work. Some excellent mind-calming programs to try are Headspace, Calm, and Aura.
Fitness Marketing Strategies To Promote Fitness Facilities Effectively
1. Create a User-Friendly Website
Many people turn to the internet as their introductory or secondary source when seeking out companies. That’s over half of your potential audience!
This is where your website can help. In order to attract clients online, you’ll need a website that is:
- simple to navigate
- informative about club location, hours, facilities, etc.
- present in the search engines
Creating a website from the ground up can look like a significant task, and hiring someone to get the job done could be expensive. Luckily, there are a few digital tools you can use to create a version of your website that will stand-in as your gym’s digital marketing touchpoint such as:
After creating and organizing an operational website, you can connect an API to an existing portal for your club that current or incoming gym users can use to enroll, disburse payments, and reserve personal guidance, classes, or amenities.
You can make it effortless for potential customers to join your fitness centre by providing them with a link or from your website for a speedy registration for your advertising and promotional campaigns.
When everything has been established, it is necessary to attract visitors to your webpage. This is where the search engines come into play.
2. Local SEO for Gyms and Fitness Facilities
Optimizing a business to be visible in local searches is one of the most cost-effective strategies for promoting a fitness business, as it doesn’t require any financial expense and can bring a substantial return if the establishment is ranked highly.
Whether you have one gym or multiple, customers should have the ability to locate them easily, and usually rely on regional search engines.
People will search for phrases such as “gyms near my location”, “workout centers nearby” or “gyms in [specific area]”.
It will require a lot of effort to be successful with these particular keywords; simply performing any action won’t be enough to attain a high ranking. If you want to be included in Local Packs (ex: the one below) then you must make sure your local SEO is up to par, so that you will be able to rank well for the targeted keywords.
Are you pondering a way to increase gym memberships? Here’s what to do!
To optimize your website to rank locally, you’ll need to:
- use local keywords in your content
- have consistent NAP (name, address and phone number) across your website and citations
- create lots of local citations
- get a Google My Business page
3. Track Your Club’s Fitness Marketing Campaigns
A significant amount of customer acquisition takes place on the internet. When aiming to get people to visit your website or patron portal, it is essential to determine which promotional methods are the most efficient for your fitness center or health center.
It is wise to utilize Google Analytics goal tracking to keep tabs on the achievements of each fitness promotion undertaking. You could get help from a software engineer to gain insight into which campaigns are garnering the most leads, and it would be beneficial to do this.
Once you have set up your objectives, you need to include UTM tracking on every link you share via social media, email, and so on. You can create UTM tags quickly by labeling the campaign, the method, and the source.
Once the destination you’ve specified on your website is reached when somebody clicks on the link you sent out, it will be documented in Google Analytics. This will be useful whenever you distribute a link or create other digital marketing concepts for your fitness center and need to decide what the return on investment will be.
4. Written Fitness Content Marketing is a Must!
While content marketing is typically beneficial for gyms, keep in mind that search engine marketing for the fitness industry is highly competitive due to the abundance of fitness-related keywords.
And they should be. When you focus on a certain search term, such as “how to do a pushup,” it is unlikely that your resulting website traffic will be geographically targeted. That is because 99 percent of those looking up the keyword will not be regional visitors.
Rankings for keywords related to physical fitness and your local area can be beneficial.
For example, locally-oriented content as listed below has local targeting built into it:
- best outdoor workouts in [city name]
- best hikes in [city name]
- where to buy cheap supplements in [city name]
Generate a blog dedicated to health and exercise and start writing about physical activity in your locality.
5. Video Content Marketing to Stay Relevant
It’s a given that making use of social media outlets to advertise video content is an important tool in getting the word out about your gym or health center.
Videos give potential customers a peek at the kinds of workouts offered at your gym, the amenities you have, and let them get a feel for how enjoyable people have when they come and work out.
You can take advantage of Facebook’s live streaming feature to promote your gym and show people who have liked your page what is happening at your fitness facility in real-time.
Using Instagram as a marketing tactic to push out videos related to your gym is an excellent approach. People can use location and hashtag searching as a way to identify fitness programs, courses and individual trainers in their locality.
A terrific method to remain in contact with your current gym members and also promote your fitness center to possible consumers on social media.
There are a lot of different marketing tactics when it comes to promoting fitness. Each one has its own unique features. You have the option of picking several or all of them, but the crucial matter to keep in mind is to monitor the effectiveness of each program using your association administration software.
A lot of fitness clubs will put a lot of effort into marketing, without properly monitoring the effects that the campaign has on their finances.
Put in place regular electronic and manual monitoring where you always inquire: “How did you come to know of us?”.
It will pay off in the end.